Saraba is an imprint of Iroko Publishing whose goal is to create unending voices by encouraging young, previously unheard writers to publish their works, assist emerging writers (i.e. those who have been little or not at all, whose talent are recognisable and whose works are qualitative) in establishing their voices by creating a platform for their writing to be showcased. Through an actualisation of these purposes, Saraba would ensure that there is no generational gap, that succeeding generations of writers in Africa have unending voices. It was also established to create a link between established writers and emerging writers through mentorship opportunities and other related mediums. Finally, to celebrate literature and its undying nature by showcasing it in the most contemporary ways.